the Wedding Planner

UK Wedding News

12/02/2016

Britons 'Panic Buy' Valentine's Day Gifts

With Valentine's Day just around the corner, a new survey has revealed that many Britons will spend millions on last minute romantic purchases this year.

The research, carried out by Confused.com, found that on 14 February alone, Brits will spend more than £240m in last-minute buys. In fact, one in ten (8%) will do all of their spending on Valentine's Day itself. One in 20 (6%) said they will do their shopping the day before.

Almost a quarter (23%) admitted they will prepare for Valentine's in the week leading up to the holiday.

When it comes to buying gifts, the most popular were said to be a meal out (42%), chocolates (29%), and flower delivery (20%), but there are times when a so-called romantic gesture can miss the mark. For example, among the worst Valentine's Day gifts participants had received included an iron, a toaster, tickets to a tractor convention, and a cabbage.

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Both men and women will splash the cash for Valentine's, but interestingly, men will spend an average of £86 on their partner – compared to women who will spend only £60. Meanwhile, one in ten Britons admitted that they wished Valentine's Day didn't exist. A further one in ten said they feel pressurised to spend money for just one day.

It's maybe not surprising then to discover that 8% of respondents expect their partner to spend more on them than they will spend on their partner – while one in 20 (5%) say they have previously argued with their partner over the amount they spent on them.

Commenting on the findings, Nerys Lewis, head of credit cards at Confused.com, said: "Valentine's Day can be an expensive time for people across the country, with the stress and worry of buying the perfect gift only matched by the cost.

"These figures go some way to highlight the panic-buy attitude that many Brits have – with so much money being spent on Valentine's Day itself, people need to be sure they aren't overstretching their budget in order to buy any present, let alone the right present, for their partners."

(JP/LM)

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"With Valentine's Day just around the corner, a new survey has revealed that many Britons will spend millions on last minute romantic purchases this year."