UK Wedding News
07/09/2015
The research, commissioned by AO.com, involved 1,000 British mothers of children aged two to 12. Of those, 85% confessed to using technology to keep their kids busy, just so they could complete other tasks.
It was also revealed that children now, on average, spend around 2.5 hours each day in front of a screen. Over the course of a week, this is just short of 17 hours – but is almost double the 8.8 hours kids spend playing outdoors each week.
Elsewhere, AO.com, the online electricals retailer, found that many mothers are concerned about the impact technology is having on their offspring.
There were positives too, however, as some traditional childhood activities can still be found. For example, 67% of children read a book in a typical week, while over half ride a bicycle.
Andrew Kirkcaldy, AO.com Group Brand Director, said: "One of the stand-out statistics was the fact that 44% of parents worry that technology could be having a negative impact on their child's social skills development.
"Add to that the fact that 31% of parents don't feel their children are getting enough outdoor play time and it's clear that the parents AO.com surveyed would like to see their children enjoying some of the activities they themselves enjoyed as children."
He added: "It's great to see some of the more traditional pastimes still playing a role in childhood playtime. And both TV and more modern technology really can, in moderation, enhance learning experiences and play experiences for children."
(JP)
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Majority Of Mums 'Use Technology To Keep Kids Occupied'
A new survey has revealed that a majority of mums have used modern technology to keep children occupied.The research, commissioned by AO.com, involved 1,000 British mothers of children aged two to 12. Of those, 85% confessed to using technology to keep their kids busy, just so they could complete other tasks.
It was also revealed that children now, on average, spend around 2.5 hours each day in front of a screen. Over the course of a week, this is just short of 17 hours – but is almost double the 8.8 hours kids spend playing outdoors each week.
Elsewhere, AO.com, the online electricals retailer, found that many mothers are concerned about the impact technology is having on their offspring.
There were positives too, however, as some traditional childhood activities can still be found. For example, 67% of children read a book in a typical week, while over half ride a bicycle.
Andrew Kirkcaldy, AO.com Group Brand Director, said: "One of the stand-out statistics was the fact that 44% of parents worry that technology could be having a negative impact on their child's social skills development.
"Add to that the fact that 31% of parents don't feel their children are getting enough outdoor play time and it's clear that the parents AO.com surveyed would like to see their children enjoying some of the activities they themselves enjoyed as children."
He added: "It's great to see some of the more traditional pastimes still playing a role in childhood playtime. And both TV and more modern technology really can, in moderation, enhance learning experiences and play experiences for children."
(JP)
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