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UK Wedding News

16/02/2015

Quarter Of Parents Pressurised To Splash Cash On Gifts

A quarter of parents in Britain have admitted they have felt pressurised to spend a lot of money on birthday presents for their children's friends.

According to a new survey by Netmums, commissioned for the Press Association, one in four said they had felt forced by other parents to spend more than they deemed necessary on a birthday present. A further one in eight said they had been asked by others to give towards a bigger present for a child. Of those parents, 53% described the request as rude and that the child should, in fact, be thankful for the gift they receive.

When it comes to money, some two-thirds of respondents said they spent between £5 and £10 on a child's birthday present, with a similar amount saying it was appropriate. 23% admitted to spending more than £10 on a gift, with 22% saying it was an appropriate amount. For others (35%), they simply asked the child what present they wanted – and then went out and purchased it.

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Interestingly, just 28% said they would be happy to contribute to a group present – if it resulted in the child receiving the present they wanted. More than a third of parents said they were asked to donate less than £10, while 42% said they were able to choose how much to give.

Cathy Ranson, editor-in-chief of Netmums, is quoted in the Daily Mail as saying: "Putting on a birthday party for youngsters should be child's play – but it seems to bring out the worst in some parents.

"Over the last decade we've seen parties grow from simple affairs focused on the child to excuses for one-upmanship with ever more lavish venues and expensive gifts crammed into party bags.

"A recent study by Netmums found 16% of parents now pay out more than £300 for a single party, with girls between the ages of two and four given the most pricey events. Shockingly, some parents admitted giving opulent gifts in party bags including jewellery, cameras, video games, phones, iPods and even tablets."

She concluded: "While this may make the parents feel pleased with themselves, is it really what their kids want?

"Parties are about the people who go, not where they are held. After the last crumb of cake is eaten and final present unwrapped, children's happy memories are made of who they played with, not how much their mum and dad spent on the day."

(JP/IT)

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"A quarter of parents in Britain have admitted they have felt pressurised to spend a lot of money on birthday presents for their children's friends."