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UK Wedding News

15/10/2014

55% Have A Pet Name For Their Partner

A new survey has revealed more than half of British couples have a pet name for their partner.

However, where you live affects which term of endearment you are given.

For example, the study, commissioned by dating website match.com and carried out by YouGov, found that 55% of adults have a pet name for their loved one; while two-thirds said they would be happy to use the moniker in front of their family and friends.

In London and the south of England, people were more likely to use the name 'darling' for their partner, while those in Wales and the North of England favoured 'love'.

Elsewhere, 10% of those in the Midlands used 'ducky', while 30% of people in the East of England called their loved one 'sweetheart'.

'Pet' was the most common term of endearment in Tyne and Wear, with 17%, while 22% of those in Manchester favoured the term 'sexy'.

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'Love' is the chosen name in Yorkshire, 31%, while 28% of Scots used 'honey' or 'hun'. 'Babe' or 'babes' was popular with the Merseyside area (35%), while 'baby' topped the list for 29% of the Welsh.

The study involved more than 4,000 people and interestingly revealed that even single, online daters tend to use pet names when they start communicating with someone through a mobile dating app. The most popular monikers for singletons is said to be 'honey' (28%), 'babe' (26%) and 'darling' (21%).

And when it comes to the genders, men admitted to referring to their partner as 'the boss' (15%), 'her indoors' (9%), or 'the ball and chain' (3%), while 51% of women referred to their loved one as 'husband', with 28% using 'partner' and 20% opting for 'the hubby'.

Commenting on the findings, Kate Taylor, relationship expert at match.com, said: "Pet names play an important role at every stage of relationships.

"Before a couple get together, they often use fun, flirty nicknames for each other to move ahead to a more personal level of interaction. It creates a tiny shared bond.

"When dating, pet names are used to reinforce a couple's bond, both privately and to the outside world, whilst in long-term relationships, 'love' or 'pet' can become simple shorthand for, 'I care about you.'

"Pet names are an effective way of adding romance to everyday communications."

(JP/IT)

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"A new survey has revealed more than half of British couples have a pet name for their partner."