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UK Wedding News

04/08/2014

Parents Spend £2bn A Year On Gadgets

Parents in the UK are now spending more than £2bn a year on gadgets for their children; that is according to a new survey by E.ON.

The research, which looked at the use of gadgets in the home, also revealed that, per household, parents spend £292.20 a year on technology – with children owning an average of four gadgets each. However, parents with children under the age of five were found to spend even more, as they splash out a total of £394.90 a year on gadgets for their offspring.

Elsewhere, the 15 to 17-year-old age group were said to own an average of seven gadgets each, while parents of those aged 18 also spend a large amount of money on gadgets. For example, of those with a son aged 18 or over, parents spend more than £717 a year on technology; but this amount surges to £992.70 for girls in the same age group.

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When it comes to parents using the technology themselves, 56% confessed to using their child's "technology hand-me-downs" and other unused gadgets, while a third said they are not as "tech-savvy" as their children.

Anthony Ainsworth, Marketing Director at E.ON, said: "Technology is now very much part of everyday family life, our research shows that many parents are keen to make sure their children have the latest devices. But it's important to remember that charging, powering and leaving gadgets switched on can add up to quite an impact on energy bills."

Sara Cox, a broadcaster and mum-of-three, commented: "Of course you don't want your children to be addicted to their gadgets. But with today's busy lifestyles there can be real benefits for people of all ages when it comes to using technology – in education and learning for example, and also in helping organise day-to-day chores and tracking household budgets.

"Technology definitely plays a role in my family life – from helping the kids with their homework to listening to the latest music – there's always a gadget on the go. As a parent, it's important to make sure that you're aware of how much energy your family is using so you can keep on top of how much you're paying."

E.ON added that charging and powering the gadgets can also prove expensive, saying its Saving Energy Toolkit can help parents. The online tool allows customers to monitor how much energy their family is using, as well as providing tips on what families can do to reduce the amount of energy they use.

(JP/CD)

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"Parents in the UK are now spending more than £2bn a year on gadgets for their children; that is according to a new survey by E."