the Wedding Planner

UK Wedding News

04/04/2014

Women 'Dumb Down' To Appear More Attractive

A new study has claimed women will often play down their academic success in the workplace – in order to appear more attractive to their male colleagues.

It is thought that many women lack self-confidence in the workplace and believe men have a number of advantages over them. The new research also found that almost half of women in Britain are afraid to challenge the concept of "traditional" femininity when working alongside their male counterparts. This involves women portraying themselves to be 'small' and 'insignificant' and is often referred to as 'Tinkerbell Syndrome'. In fact, some 39% of women claim they won't appear attractive if they employ 'masculine' characteristics associated with success.

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According to a report in Look magazine, behavioural expert Judi James explained: "We subconsciously give off a 'pseudo-infantile', re-motivational response, which is flipping our behaviour to something far more submissive and (we believe) instantly likeable.

"Women still link strength with conflict, and the idea of being disliked. But that means we feel embarrassed about having strong opinions, or behaving in a typically 'masculine' way.

"It all stems from a desire for approval – but we need to recognise that approval can come from being assertive, too."

A recent study by Cancer Research UK revealed that one in five women believe gender discrimination at work has made it more difficult for them to reach their career goals, while 38% admit a lack of confidence in their own abilities and a reluctance to push for promotions (37%) is making it harder for them to progress in their career.

(JP)

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"A new study has claimed women will often play down their academic success in the workplace – in order to appear more attractive to their male colleagues."