UK Wedding News
24/01/2014
The study, which has been carried out by online dating site eHarmony, found that one in two relationships will start online by the year 2031. Furthermore, some 38% of couples in the near future will meet via an online dating or matchmaking service.
It added that by 2040, seven in 10 couples will have met through online dating or online communication.
As a result of the increasing growth of the sector, the survey suggests that the future of dating could contribute more than £256m of consumer spending by 2030 – an 81% increase compared to current levels.
Looking at the different age groups, those aged 55 to 64-year-old are expected to have the biggest online dating boom, with a 30% rise expected in between 2013 and 2030 - 1.87 million to 2.41 million people; while couples in the South East (22%) and East of England (20%) are the most likely to have met one another online. London is expected to have the fastest growth.
The predicted increases are said to be down to easier access to the internet, as well as a growth in smartphone usage, making online dating the easiest and most efficient way to meet a partner. For example, more than half of online daters now use a smartphone to interact with their online dating service, and one in three use a tablet.
Romain Bertrand, Marketing Director of eHarmony, said: "In the decades to come, online dating will not only be an efficient way to meet a partner, but will be by far and away the most common way that couples meet and initially communicate.
"One of the most significant developments we've seen at eHarmony is a substantial increase in the number of people who access our site on a smartphone or tablet device, which now stands at about half of all our members."
(JP/IT)
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Half Of Couples Will Meet Online By 2031
More than half of all new couples will meet online within 20 years, new research has claimed.The study, which has been carried out by online dating site eHarmony, found that one in two relationships will start online by the year 2031. Furthermore, some 38% of couples in the near future will meet via an online dating or matchmaking service.
It added that by 2040, seven in 10 couples will have met through online dating or online communication.
As a result of the increasing growth of the sector, the survey suggests that the future of dating could contribute more than £256m of consumer spending by 2030 – an 81% increase compared to current levels.
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Looking at the different age groups, those aged 55 to 64-year-old are expected to have the biggest online dating boom, with a 30% rise expected in between 2013 and 2030 - 1.87 million to 2.41 million people; while couples in the South East (22%) and East of England (20%) are the most likely to have met one another online. London is expected to have the fastest growth.
The predicted increases are said to be down to easier access to the internet, as well as a growth in smartphone usage, making online dating the easiest and most efficient way to meet a partner. For example, more than half of online daters now use a smartphone to interact with their online dating service, and one in three use a tablet.
Romain Bertrand, Marketing Director of eHarmony, said: "In the decades to come, online dating will not only be an efficient way to meet a partner, but will be by far and away the most common way that couples meet and initially communicate.
"One of the most significant developments we've seen at eHarmony is a substantial increase in the number of people who access our site on a smartphone or tablet device, which now stands at about half of all our members."
(JP/IT)
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