UK Wedding News
29/11/2013
The research, which was commissioned by Volvo, used state-of-the-art technology with both men and women being connected to specialist machines that monitor the electrical impulses in the brain. The impulses indicate the brain's emotional responses and the stronger the impulses, the greater the emotions being felt.
The study found that a woman's emotional response to the cries of a baby is more than double that of their brain activity when looking at a car. For men, however, they are "genetically programmed" to admire an expensive car.
The volunteers involved were shown images of cars considered to be 'plain', 'ugly' or 'beautiful', as well as photographs of attractive or non-attractive men and women, and crying babies.
It found that the strongest brain impulses among the men was to a picture of a beautiful woman. This was followed by an image of a 'concept' coupe car, with the image of a crying baby coming in third.
The women who participated reacted most strongly to the image of a baby and then to the picture of an attractive man more than any feelings towards a beautiful car.
Discussing the findings, Volvo said the experiment shows how the design of a car can create a reaction "on a par with the most basic of human emotions".
Volvo design chief, Thomas Ingenlath, added: "This survey finally proves what we've always suspected.
"Beautiful car design can elicit strong emotional responses ranging from a positive frame of mind to a sense of empowerment."
Dr David Lewis, a neuroscientist, commented: "Appreciating an aesthetically pleasing design is an experience which combines understanding and emotions.
"These are so closely intertwined that it is impossible to distinguish between them.
"Aesthetic experience involves a unity of sensuous delight, meaningful interpretation, and emotional involvement."
(JP/MH)
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Men Get Emotional Over Cars, Not Babies - Study
Men are more likely to get emotional at the sight of a beautiful car, rather than a crying baby, a new study has claimed.The research, which was commissioned by Volvo, used state-of-the-art technology with both men and women being connected to specialist machines that monitor the electrical impulses in the brain. The impulses indicate the brain's emotional responses and the stronger the impulses, the greater the emotions being felt.
The study found that a woman's emotional response to the cries of a baby is more than double that of their brain activity when looking at a car. For men, however, they are "genetically programmed" to admire an expensive car.
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The volunteers involved were shown images of cars considered to be 'plain', 'ugly' or 'beautiful', as well as photographs of attractive or non-attractive men and women, and crying babies.
It found that the strongest brain impulses among the men was to a picture of a beautiful woman. This was followed by an image of a 'concept' coupe car, with the image of a crying baby coming in third.
The women who participated reacted most strongly to the image of a baby and then to the picture of an attractive man more than any feelings towards a beautiful car.
Discussing the findings, Volvo said the experiment shows how the design of a car can create a reaction "on a par with the most basic of human emotions".
Volvo design chief, Thomas Ingenlath, added: "This survey finally proves what we've always suspected.
"Beautiful car design can elicit strong emotional responses ranging from a positive frame of mind to a sense of empowerment."
Dr David Lewis, a neuroscientist, commented: "Appreciating an aesthetically pleasing design is an experience which combines understanding and emotions.
"These are so closely intertwined that it is impossible to distinguish between them.
"Aesthetic experience involves a unity of sensuous delight, meaningful interpretation, and emotional involvement."
(JP/MH)
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