UK Wedding News
27/11/2013
Toys and gadgets are behind the pricey wish list, as children spend two days compiling their list of the things they want from Santa.
The research, which has been commissioned by Early Learning Centre, also found the lists include toys and games such as dolls' houses, tablets and bicycles, adding up to an average £880 per child.
However, when it comes to reality this Christmas, the study said the average child will receive just £207 worth of toys and gadgets on Christmas morning.
Some 2,000 parents were involved in the poll, with 72% saying their children compile a 'Christmas wish list' every year in the run up to the festive season. For a third of those asked though, their infant usually believes they will receive every single item they have asked for.
More than four in 10 said their child highlighted their 'most wanted' items, while 16% even went as far as to rate their list in order of preference.
Unfortunately for 37% of couples, thy have suffered a Christmas upset due to their youngster not getting either what they wanted, or everything on their list.
Elsewhere, the research looked at how children compile their wish lists – and it found they trawl through two catalogues, visit three shops and study two websites over the course of two days. Some 57% receive inspiration from television adverts, while 37% ask for toys thy have seen their friends playing with.
Most youngsters were found to star their list in October or November, but an organised one in 20 start as early as August.
And when it comes to choosing what to buy? 51% of parents said they choose the items they can afford, while 61% go for the toys their children have spoken about the most.
A spokesperson for Early Learning Centre, said: "For many children, putting together their wish list is the start of the Christmas build-up.
"Many take it very seriously to make sure Father Christmas delivers the exact presents they want.
"But with the value of children's gift lists approaching the £1,000 mark, it could mean there are a few disappointed youngsters this year.
"Young children aren't familiar with how much things cost so are unaware they may have chosen the most expensive toys, as well as many of the cheaper ones too."
(JP/CD)
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Childrens' Christmas Lists Total £900
A new study has revealed the average child's Christmas list will total almost £900 this year.Toys and gadgets are behind the pricey wish list, as children spend two days compiling their list of the things they want from Santa.
The research, which has been commissioned by Early Learning Centre, also found the lists include toys and games such as dolls' houses, tablets and bicycles, adding up to an average £880 per child.
However, when it comes to reality this Christmas, the study said the average child will receive just £207 worth of toys and gadgets on Christmas morning.
Some 2,000 parents were involved in the poll, with 72% saying their children compile a 'Christmas wish list' every year in the run up to the festive season. For a third of those asked though, their infant usually believes they will receive every single item they have asked for.
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More than four in 10 said their child highlighted their 'most wanted' items, while 16% even went as far as to rate their list in order of preference.
Unfortunately for 37% of couples, thy have suffered a Christmas upset due to their youngster not getting either what they wanted, or everything on their list.
Elsewhere, the research looked at how children compile their wish lists – and it found they trawl through two catalogues, visit three shops and study two websites over the course of two days. Some 57% receive inspiration from television adverts, while 37% ask for toys thy have seen their friends playing with.
Most youngsters were found to star their list in October or November, but an organised one in 20 start as early as August.
And when it comes to choosing what to buy? 51% of parents said they choose the items they can afford, while 61% go for the toys their children have spoken about the most.
A spokesperson for Early Learning Centre, said: "For many children, putting together their wish list is the start of the Christmas build-up.
"Many take it very seriously to make sure Father Christmas delivers the exact presents they want.
"But with the value of children's gift lists approaching the £1,000 mark, it could mean there are a few disappointed youngsters this year.
"Young children aren't familiar with how much things cost so are unaware they may have chosen the most expensive toys, as well as many of the cheaper ones too."
(JP/CD)
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