UK Wedding News
28/06/2013
The dating website, which specialises in extramarital affairs, complied a list of the 10 most popular stores for female adulterers.
For the study, 52,390 female members of the site were polled and more than a third admitted to spending double on their appearance after they started having an affair, while a further 27% admitted to having a secret credit card in order to fund their new buys.
The results also revealed that the shops on the list aren't overly high-end stores, indicating that they shopping more frequently, as opposed to buying a few, expensive items.
The selection of retailers on the list varies greatly, with one store geared towards women in their 30s and older, while another is aimed at a younger market. There is also a sportswear brand and a plus-size brand on the top 10 list.
Ashley Madison CEO Noel Biderman said that there is often a correlation between infidelity and an increased interest in looking good.
He explained: "Becoming more concerned with one's appearance is often a dead giveaway for an affair.
"If your spouse suddenly seems more consumed with style and putting outfits together after spending years in sweat pants, that is a telltale sign she could be two-timing."
The website, whose tagline is 'Life is short. Have an affair', has more than 17m users worldwide.
The top 10 most popular stores are:
1. Banana Republic
2. J Crew
3. Macy's
4. Ann Taylor
5. H&M
6. bebe
7. Lane Bryant
8. Chico's
9. Lululemon
10. J C Penney
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Survey Reveals Where Cheating Wives Shop
A new survey, conducted by AshleyMadison.com, has revealed the stores cheating wives are more likely to shop.The dating website, which specialises in extramarital affairs, complied a list of the 10 most popular stores for female adulterers.
For the study, 52,390 female members of the site were polled and more than a third admitted to spending double on their appearance after they started having an affair, while a further 27% admitted to having a secret credit card in order to fund their new buys.
The results also revealed that the shops on the list aren't overly high-end stores, indicating that they shopping more frequently, as opposed to buying a few, expensive items.
The selection of retailers on the list varies greatly, with one store geared towards women in their 30s and older, while another is aimed at a younger market. There is also a sportswear brand and a plus-size brand on the top 10 list.
Ashley Madison CEO Noel Biderman said that there is often a correlation between infidelity and an increased interest in looking good.
He explained: "Becoming more concerned with one's appearance is often a dead giveaway for an affair.
"If your spouse suddenly seems more consumed with style and putting outfits together after spending years in sweat pants, that is a telltale sign she could be two-timing."
The website, whose tagline is 'Life is short. Have an affair', has more than 17m users worldwide.
The top 10 most popular stores are:
1. Banana Republic
2. J Crew
3. Macy's
4. Ann Taylor
5. H&M
6. bebe
7. Lane Bryant
8. Chico's
9. Lululemon
10. J C Penney
(JP/CD)
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