UK Wedding News
28/03/2013
According to Vogue, the charge which was announced earlier this week, also included a 90-minute fitting session and afternoon tea with a consultant.
Following a large backlash to the decision, the designer has now said the fee has been dropped.
Speaking to website WWD, Vera Wang said: "Upon careful investigation and review of the policies of our international operators, we will be abolishing appointment fees in all of our stores.
"We wish for all Vera Wang customers to enjoy the same standard of excellence worldwide. Treating our customers in a fair and equitable way remains a priority. The store in Shanghai has only been open to private VIP preview appointments. The official opening to the public will take place on April 29."
Before the charges were abolished, a staff member at the Shanghai store claimed the fee was to deter "a lot of high school and college students" who weren't "serious about buying a wedding dress".
They added: "We just wanted to make sure we were serving the right customers, and the [fee] is then redeemable off the purchase price of any gown."
However a company spokeswoman said the charge had been imposed to deter others from copying the designer's dresses.
(JP/CD)
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Vera Wang Abolishes Wedding Dress Fee
Vera Wang has abolished a £317 fee which she charged Chinese brides-to-be to try on dresses at one of her bridal boutiques.According to Vogue, the charge which was announced earlier this week, also included a 90-minute fitting session and afternoon tea with a consultant.
Following a large backlash to the decision, the designer has now said the fee has been dropped.
Speaking to website WWD, Vera Wang said: "Upon careful investigation and review of the policies of our international operators, we will be abolishing appointment fees in all of our stores.
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"We wish for all Vera Wang customers to enjoy the same standard of excellence worldwide. Treating our customers in a fair and equitable way remains a priority. The store in Shanghai has only been open to private VIP preview appointments. The official opening to the public will take place on April 29."
Before the charges were abolished, a staff member at the Shanghai store claimed the fee was to deter "a lot of high school and college students" who weren't "serious about buying a wedding dress".
They added: "We just wanted to make sure we were serving the right customers, and the [fee] is then redeemable off the purchase price of any gown."
However a company spokeswoman said the charge had been imposed to deter others from copying the designer's dresses.
(JP/CD)
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