UK Wedding News
29/03/2012
British women have revealed that bigger isn’t always better when it comes to cleavage on the beach, says Debenhams.
Over 90% of women admit to varying their swimwear choice based on who they are holidaying with – minimising or maximising their assets accordingly, be it family, friends or partners.
In response, Debenhams has launched a range of bikinis created to give women optimum cleavage control with three levels of bust-boosting technology.
Sasha Nagalingham, Swimwear Buyer for Debenhams, said: "Despite the curvaceous TOWIE ladies bringing the boob-job-look back, women feel their assets should fit the social situation.
"The majority of women said that busts should be played down on family holidays, subtly enhanced on couples’ escapes and boosted on girlie trips.
"We wanted to give customers a menu of size options to choose from – a cleavage for every occasion."
The nautical colour scheme which runs throughout the range enables women to mix and match tops and bottoms. Prices range from £16 to £22.
Debenhams’ Ultimate range includes:
· Natural: padded cup for a subtle upward lift and more defined, rounded shape.
· Mega: gel-filled for a fuller silhouette, increases bust by one cup size with added benefit of underwire support.
· Extreme: foam padding dramatically boosts your bust by two cup sizes, also with underwiring.
Sasha continued: "This range is a boob-job in a bikini with the option of inflating or deflating when necessary.
"And the ultra-light enhancement technology gives you the ‘wow-factor’ without the ‘weight-factor’ - fear not, Ultimate bikinis won’t boost your baggage allowance too."
When asked about the appropriate level of enhancement on a couple’s holiday, 63% of women said they wanted to enhance their chests without giving their partner an unrealistic version of their natural size.
Over 85% said that holidaying with their partner’s parents was the time when they tried to present as natural a look as possible, and sometimes even minimised larger breasts.
However, when away with girlfriends, 76% of respondents said they went for a larger-than-life look. The number one reason for an extreme boost was competition with friends, closely followed by attracting male attention.
Demand for figure enhancing swimwear has grown enormously in recent years, now making up 55% of the Debenhams swimwear offer.
(GK)
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Women Boost Their Assets For Couples' Escapes
Newlyweds will vary their swimwear choice for their honeymoons.British women have revealed that bigger isn’t always better when it comes to cleavage on the beach, says Debenhams.
Over 90% of women admit to varying their swimwear choice based on who they are holidaying with – minimising or maximising their assets accordingly, be it family, friends or partners.
In response, Debenhams has launched a range of bikinis created to give women optimum cleavage control with three levels of bust-boosting technology.
Sasha Nagalingham, Swimwear Buyer for Debenhams, said: "Despite the curvaceous TOWIE ladies bringing the boob-job-look back, women feel their assets should fit the social situation.
"The majority of women said that busts should be played down on family holidays, subtly enhanced on couples’ escapes and boosted on girlie trips.
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"We wanted to give customers a menu of size options to choose from – a cleavage for every occasion."
The nautical colour scheme which runs throughout the range enables women to mix and match tops and bottoms. Prices range from £16 to £22.
Debenhams’ Ultimate range includes:
· Natural: padded cup for a subtle upward lift and more defined, rounded shape.
· Mega: gel-filled for a fuller silhouette, increases bust by one cup size with added benefit of underwire support.
· Extreme: foam padding dramatically boosts your bust by two cup sizes, also with underwiring.
Sasha continued: "This range is a boob-job in a bikini with the option of inflating or deflating when necessary.
"And the ultra-light enhancement technology gives you the ‘wow-factor’ without the ‘weight-factor’ - fear not, Ultimate bikinis won’t boost your baggage allowance too."
When asked about the appropriate level of enhancement on a couple’s holiday, 63% of women said they wanted to enhance their chests without giving their partner an unrealistic version of their natural size.
Over 85% said that holidaying with their partner’s parents was the time when they tried to present as natural a look as possible, and sometimes even minimised larger breasts.
However, when away with girlfriends, 76% of respondents said they went for a larger-than-life look. The number one reason for an extreme boost was competition with friends, closely followed by attracting male attention.
Demand for figure enhancing swimwear has grown enormously in recent years, now making up 55% of the Debenhams swimwear offer.
(GK)
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