UK Wedding News
15/03/2012
Scottish women are bemoaning the news that their chaps are the biggest wearers of Y-fronts in the nation.
In contrast, Londoners and Northerners are snapping up the tightest of trunks whereas the men of the Midlands and Wales favour the comfiest, roomiest boxer shorts.
In a week that saw Russell Brand spotted on the set of his new movie in a pair of small, baggy, white pants, a nationwide study from fashion retailer Debenhams into the most popular pant styles from March 2011 to March 2012, showed that appealing underwear is a postcode lottery.
The reasons for the local diversity of pant styles are believed to be attributable to regional attitudes to everyday life. The laidback folk of the Midlands and Wales are more than happy to "let it all hang out" and opt for loose cotton boxers with elasticated waists.
However, the research also exposed Midlands men as the biggest purchasers of the tiniest tangas and thongs in the country with the region reporting they wear vastly different styles depending on the season.
A more serious approach to pants has been adopted by the Scots with snug, secure Y-fronts top of the chart. They are the most traditional of underwear and the style of pants worn by their fathers and grandfathers before them.
Fashion reigns supreme in the South and Northern cities where the waistbands of trendy tight-fitting briefs and the shortest of trunks are sported with pride. Big name brands such as Calvin Klein and Emporio Armani are the strongest of sellers year on year.
Irish men have revealed a hidden sense of humour by being the most likely to buy ‘novelty’ underwear with bold prints and cheeky slogans regularly the bestselling designs.
Ruth Attridge, Debenhams’ spokesperson, said: "It appears a glimpse of a man’s undercrackers can give away his home town better than his accent.
"You need only to look at revealing snaps of the likes of Essex boys Mark Wright and Joey Essex and Northern lads Robbie Williams and Steven Gerrard to know that they’d never be seen in anything other than the shortest shorts."
Ruth added: "Women may be shocked at the news but they only have themselves to blame. Our research also revealed that 78 per cent of men rely on their mother, wife or girlfriend to keep their pants drawer fully stocked."
(GK)
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Groom's Underwear Preference 'A Postcode Lottery'
The underwear your husband-to-be wears on his big day may depend on where he is from.Scottish women are bemoaning the news that their chaps are the biggest wearers of Y-fronts in the nation.
In contrast, Londoners and Northerners are snapping up the tightest of trunks whereas the men of the Midlands and Wales favour the comfiest, roomiest boxer shorts.
In a week that saw Russell Brand spotted on the set of his new movie in a pair of small, baggy, white pants, a nationwide study from fashion retailer Debenhams into the most popular pant styles from March 2011 to March 2012, showed that appealing underwear is a postcode lottery.
The reasons for the local diversity of pant styles are believed to be attributable to regional attitudes to everyday life. The laidback folk of the Midlands and Wales are more than happy to "let it all hang out" and opt for loose cotton boxers with elasticated waists.
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However, the research also exposed Midlands men as the biggest purchasers of the tiniest tangas and thongs in the country with the region reporting they wear vastly different styles depending on the season.
A more serious approach to pants has been adopted by the Scots with snug, secure Y-fronts top of the chart. They are the most traditional of underwear and the style of pants worn by their fathers and grandfathers before them.
Fashion reigns supreme in the South and Northern cities where the waistbands of trendy tight-fitting briefs and the shortest of trunks are sported with pride. Big name brands such as Calvin Klein and Emporio Armani are the strongest of sellers year on year.
Irish men have revealed a hidden sense of humour by being the most likely to buy ‘novelty’ underwear with bold prints and cheeky slogans regularly the bestselling designs.
Ruth Attridge, Debenhams’ spokesperson, said: "It appears a glimpse of a man’s undercrackers can give away his home town better than his accent.
"You need only to look at revealing snaps of the likes of Essex boys Mark Wright and Joey Essex and Northern lads Robbie Williams and Steven Gerrard to know that they’d never be seen in anything other than the shortest shorts."
Ruth added: "Women may be shocked at the news but they only have themselves to blame. Our research also revealed that 78 per cent of men rely on their mother, wife or girlfriend to keep their pants drawer fully stocked."
(GK)
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Susanna Reid's Mother's Day Plans
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