the Wedding Planner

UK Wedding News

06/12/2011

British Women Are Blinded By The Bling

Not only do women want sparkle from their partners in their stocking this Christmas, but they also appear to be treating themselves to some festive frosting too.

A total of 45 per cent of women admitted their eyes are wandering this winter towards the glistening jewellery stands during the season of shopping.

When diets are a girl’s worst enemy this Christmas it seems diamonds really are their best friend. Just under a quarter of British women admitted to buying jewellery for themselves instead of trying on clothes or picking up those Christmas presents. Two-thirds went on to claim that jewellery is the perfect pick-me-up to make you feel confident and happy (64%), ahead of the all important Christmas party.

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In a survey conducted by Tru-Diamonds™ women of the nation revealed how diamonds really make them feel, claiming that it is the sparkle that they love more than the prestige. More than half of women (58%) confessed it doesn’t matter to them whether a diamond is real or a replica, as long as it looks good, 73 per cent of girls couldn’t tell the difference.

Psychologist to the stars, Donna Dawson, said: "A diamond is a gemstone with which a woman can most closely identify, as the many facets of a diamond represent a woman’s changing moods and emotional complexity. Women know that sparkling diamond jewellery is better than any other clothing accessory for allowing them to stand out in a crowd: the ‘sparkle’ not only attracts attention, but reflects light back up towards the face, helping women to look and feel younger and more attractive.

"The energy in the sparkle also creates an uplifting sensation, providing a boost to a woman’s own energy and spirits. For all of these reasons, diamonds can put a woman in a festive mood better than anything else. And no longer do women have to wait to be bought a diamond by a man, or wear diamonds only on special occasions – they can now buy diamonds for themselves, as a tribute to their own self-worth and for the sheer pleasure of wearing them."

(GK)

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"Not only do women want sparkle from their partners in their stocking this Christmas, but they also appear to be treating themselves to some festive frosting too."