UK Wedding News
29/09/2011
The average single female spends £500 on reinventing herself after being dumped, it was revealed this week.
The findings emerged in a new study, commissioned by Superdrug, of 2,000 women who have found themselves picking up the pieces after a boyfriend decided enough was enough.
More than half of those polled admitted they had at some point completely revamped their appearance after an ex-partner left them feeling unwanted and unattractive.
As such, ditched damsels splash out the best part of £496.66 on hair-cuts and colours, a new wardrobe of clothes and shoes, gym memberships, spray tans, make-up and manicures.
But three quarters of ladies admitted the reinvention was worth every penny – as they felt a million dollars afterwards.
Simon Comins, Superdrug Director of Toiletries, which commissioned the research, said: “Being dumped, whether it was on the cards or not, will make even the toughest woman feel awful.
“This research shows that women start to question what went wrong with the relationship, and feel self-conscious about their looks.
“So indulging in a new hair-do, a change of hair colour, beautiful bronzed skin and a lovely new wardrobe of clothes can be just the tonic for those who have been heartbroken.”
The study shows jilted women will spend approximately £91.82 on their new hair style – which includes a new cut and colour.
"After I broke up with my hairdresser boyfriend I went for a refresh and revamp. I quite literally cut that man out of my life.
"A new style for a new start," said Brenda O'Brien.
To achieve that “just stepped off the plane” look a further £39.41 is spent on spray tans, while luxury manicures and pedicures cost £51.69.
Girls who decide to treat themselves to a nice new make-up kit splash out £48.68 on nail varnishes, lipsticks and mascaras.
And the new wardrobe – which includes clothes and shoes – sets most back around £183.48.
Finally, a fifth of ladies say being dumped is just the incentive they need to do more exercise – and as such spend £81.58 on gym memberships.
Incredibly, the survey found six per cent of all dumped women had even turned to cosmetic surgery - costing in the region of £530 - in a bid to feel sexier following the end of an important relationship.
While 14 per cent immediately went on a diet plan to lose the pounds they had gained during the comfortable period of their previous relationship.
But women don’t just spend money on reinventing their image. The survey shows getting back out onto the dating scene also costs a pretty penny.
The average single female estimates she spends £70 a week on socialising with friends, on top of the £500 she has forked out on her appearance.
And 11 per cent of ladies have even paid around £47 for subscriptions to dating websites, in the hope of finding love again.
Simon Comins of Superdrug continues: “Life as a single person is far more expensive than when you are part of a couple.
“So as well as spending more on the upkeep of your appearance, you automatically spend more on socialising with friends.
“Luckily you don’t need to splash out and spend so much money on hair and beauty, though admittedly retail therapy may make a woman feel better. We’ve seen sales rocket of home hairdressing DIY kits, and home manicure sets as women look to get the salon experience at home.”
BREAKDOWN OF REINVENTION:
•Hair cut and colour - £91.82
•Spray tans - £39.41
•New clothes - £122.42
•New shoes - £61.06
•New make-up - £48.68
•Manicures / pedicures - £51.69
•Gym membership - £81.58
TOTAL = £496.66
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The Hair Raising Cost Of Being Dumped
The average single female spends £500 on reinventing herself after being dumped, it was revealed this week.
The findings emerged in a new study, commissioned by Superdrug, of 2,000 women who have found themselves picking up the pieces after a boyfriend decided enough was enough.
More than half of those polled admitted they had at some point completely revamped their appearance after an ex-partner left them feeling unwanted and unattractive.
As such, ditched damsels splash out the best part of £496.66 on hair-cuts and colours, a new wardrobe of clothes and shoes, gym memberships, spray tans, make-up and manicures.
But three quarters of ladies admitted the reinvention was worth every penny – as they felt a million dollars afterwards.
Simon Comins, Superdrug Director of Toiletries, which commissioned the research, said: “Being dumped, whether it was on the cards or not, will make even the toughest woman feel awful.
“This research shows that women start to question what went wrong with the relationship, and feel self-conscious about their looks.
“So indulging in a new hair-do, a change of hair colour, beautiful bronzed skin and a lovely new wardrobe of clothes can be just the tonic for those who have been heartbroken.”
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The study shows jilted women will spend approximately £91.82 on their new hair style – which includes a new cut and colour.
"After I broke up with my hairdresser boyfriend I went for a refresh and revamp. I quite literally cut that man out of my life.
"A new style for a new start," said Brenda O'Brien.
To achieve that “just stepped off the plane” look a further £39.41 is spent on spray tans, while luxury manicures and pedicures cost £51.69.
Girls who decide to treat themselves to a nice new make-up kit splash out £48.68 on nail varnishes, lipsticks and mascaras.
And the new wardrobe – which includes clothes and shoes – sets most back around £183.48.
Finally, a fifth of ladies say being dumped is just the incentive they need to do more exercise – and as such spend £81.58 on gym memberships.
Incredibly, the survey found six per cent of all dumped women had even turned to cosmetic surgery - costing in the region of £530 - in a bid to feel sexier following the end of an important relationship.
While 14 per cent immediately went on a diet plan to lose the pounds they had gained during the comfortable period of their previous relationship.
But women don’t just spend money on reinventing their image. The survey shows getting back out onto the dating scene also costs a pretty penny.
The average single female estimates she spends £70 a week on socialising with friends, on top of the £500 she has forked out on her appearance.
And 11 per cent of ladies have even paid around £47 for subscriptions to dating websites, in the hope of finding love again.
Simon Comins of Superdrug continues: “Life as a single person is far more expensive than when you are part of a couple.
“So as well as spending more on the upkeep of your appearance, you automatically spend more on socialising with friends.
“Luckily you don’t need to splash out and spend so much money on hair and beauty, though admittedly retail therapy may make a woman feel better. We’ve seen sales rocket of home hairdressing DIY kits, and home manicure sets as women look to get the salon experience at home.”
BREAKDOWN OF REINVENTION:
•Hair cut and colour - £91.82
•Spray tans - £39.41
•New clothes - £122.42
•New shoes - £61.06
•New make-up - £48.68
•Manicures / pedicures - £51.69
•Gym membership - £81.58
TOTAL = £496.66
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Lydia Bright Gets Candid About Giving Birth
Lana Del Ray Splits From Boyfriend
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Susanna Reid's Mother's Day Plans
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