the Wedding Planner

UK Wedding News

28/09/2011

Platinum's Value Shines Globally

The price of gold has recently soared to record highs, surpassing £1087.15 an ounce in August and topping the price of traditionally more expensive platinum.

In light of this price parity, platinum offers a great opportunity for brides and grooms looking to get the very best in engagement and wedding rings.

Long esteemed for its durability and everlasting qualities, platinum is now more attainable then ever.

It's a world-wide development too, with Craig Rottenberg of Long's Jewellers, in Burlington, USA noting: "This is an extraordinary time to be buying an engagement ring because you can get platinum, the best material available to protect your diamond, at such an incredible value relative to gold."

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Platinum sales have been trending upwards since 2010, in response to the closing price gap between gold and platinum.

"Many analysts predict that this may not be the last time gold tops platinum, and retailers around the country report consumers are aware of these price trends.

Platinum's unique attributes have always represented true value, but even more so now, according to Curtis Bennett, Vice President of Retail Operations at O.C. Tanner Jewellery stores in Utah, also USA: "Our platinum sales have increased 25% over the past three months because of the skyrocketing price of gold.

"It makes even more sense to buy platinum jewellery now because you are getting more value for your money. A piece of platinum jewellery will last forever."

(GK/BMcC)

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"The price of gold has recently soared to record highs, surpassing £1087."