UK Wedding News
20/09/2011
Pippa Middleton was one, Julia Roberts played one and so did Patrick Dempsey. For centuries Bridesmaids have been relegated to a supporting role complete with puffy sleeves and dyed shoes but those days are over as today is National Bridesmaid's Day.
[Yellow tail] wines announced it is partnering with Universal Studios Home Entertainment and NBCUniversal Digital Distribution to declare September 20, 2011 National Bridesmaid's Day in celebration of the Blu-ray, DVD and On Demand release of Universal Pictures' breakout comedy, BRIDESMAIDS.
According to the U.S. Census, for the past 20 years the pace of weddings has remained constant: an average of 2.25 - 2.5 million weddings taking place each year. Moreover, according to TheKnot.com, each wedding has an average of four bridesmaids; meaning each year, some 10 million young women step up to embrace the role of Bridesmaid.
"When you think about it, bridesmaids are the backbone of social harmony," said Julie Bonne, Associate Brand Manager, [yellow tail] wines.
"Behind every happy marriage is at least one bridesmaid, who may have endured questionable fashion statements, a hysterical bride and bachelorette planning chaos - all for the love of a dear friend and the institution of marriage.
"It's only fitting that they have their day, and [yellow tail] wines is proud to toast them."
Hailed as "brazenly hysterical" by People Magazine and "the best comedy of 2011" (Back Stage), BRIDESMAIDS is the riotously funny and warmly outrageous comedy that has become the most talked-about movie of the year. Surpassing Sex and the City as the number one R-rated female comedy of all time, BRIDESMAIDS, starring "Saturday Night Live" standouts Kristen Wiig and Maya Rudolph, is produced by comedy mastermind Judd Apatow (Knocked Up, The 40-Year Old Virgin) and marks his most successful film to date.
Did you know?
* The role of a bridesmaid originated centuries ago when friends of the bride would dress the same as the bride in order to confuse evil spirits who were ready to snatch the bride away from her intended.
* The phrase "often a bridesmaid, but never a bride" originated from a mouthwash advertisement from 1924.
* The universally known bridesmaid's curse: "thrice a bridesmaid, never a bride" can be broken by being a bridesmaid seven times.
* Nearly 6% of bridesmaids confess to having been thrown out of the wedding party, and close to 30% admit they don't like the person the bride is marrying.
National Bridesmaids Day is the day for every past, present and future bridesmaid to have their own day to shine. Bridesmaids can "Like" [yellow tail] on Facebook and be entered to win an all-expense-paid trip for two to Hollywood, California, where they can enjoy a "star-for-a-day" experience.
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Bridesmaids Unite
Pippa Middleton was one, Julia Roberts played one and so did Patrick Dempsey. For centuries Bridesmaids have been relegated to a supporting role complete with puffy sleeves and dyed shoes but those days are over as today is National Bridesmaid's Day.
[Yellow tail] wines announced it is partnering with Universal Studios Home Entertainment and NBCUniversal Digital Distribution to declare September 20, 2011 National Bridesmaid's Day in celebration of the Blu-ray, DVD and On Demand release of Universal Pictures' breakout comedy, BRIDESMAIDS.
According to the U.S. Census, for the past 20 years the pace of weddings has remained constant: an average of 2.25 - 2.5 million weddings taking place each year. Moreover, according to TheKnot.com, each wedding has an average of four bridesmaids; meaning each year, some 10 million young women step up to embrace the role of Bridesmaid.
"When you think about it, bridesmaids are the backbone of social harmony," said Julie Bonne, Associate Brand Manager, [yellow tail] wines.
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"Behind every happy marriage is at least one bridesmaid, who may have endured questionable fashion statements, a hysterical bride and bachelorette planning chaos - all for the love of a dear friend and the institution of marriage.
"It's only fitting that they have their day, and [yellow tail] wines is proud to toast them."
Hailed as "brazenly hysterical" by People Magazine and "the best comedy of 2011" (Back Stage), BRIDESMAIDS is the riotously funny and warmly outrageous comedy that has become the most talked-about movie of the year. Surpassing Sex and the City as the number one R-rated female comedy of all time, BRIDESMAIDS, starring "Saturday Night Live" standouts Kristen Wiig and Maya Rudolph, is produced by comedy mastermind Judd Apatow (Knocked Up, The 40-Year Old Virgin) and marks his most successful film to date.
Did you know?
* The role of a bridesmaid originated centuries ago when friends of the bride would dress the same as the bride in order to confuse evil spirits who were ready to snatch the bride away from her intended.
* The phrase "often a bridesmaid, but never a bride" originated from a mouthwash advertisement from 1924.
* The universally known bridesmaid's curse: "thrice a bridesmaid, never a bride" can be broken by being a bridesmaid seven times.
* Nearly 6% of bridesmaids confess to having been thrown out of the wedding party, and close to 30% admit they don't like the person the bride is marrying.
National Bridesmaids Day is the day for every past, present and future bridesmaid to have their own day to shine. Bridesmaids can "Like" [yellow tail] on Facebook and be entered to win an all-expense-paid trip for two to Hollywood, California, where they can enjoy a "star-for-a-day" experience.
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