UK Wedding News
02/09/2011
One of the world's largest online wedding stores has opened a plus size bridal boutique.
The Diva Plus Size Bridal Boutique specialises in plus size wedding dresses sizes 18 – 40.
The boutique joins House of Brides other speciality stores, which include the Occasions & Quinceanera Boutique in Schaumburg, the Occasions Boutique in Glen Ellyn and the recently opened Quinceanera Boutique in Glen Ellyn.
House of Brides was established in 1929 and has been dressing brides for 82 years. Along with changes in wedding fashions and trends, they have also seen a change in their customers' sizes and shapes.
"Nearly fifty-percent of our brides wear size 12 or larger now," says Eva Buziecki, President. "This is a major shift from even a decade ago when our average bride wore a size 8 or 10."
A recent study by the John Hopkins Bloomberg School of Public Health confirms women aged 20 – 34 are experiencing the fastest increase of overweight and obesity rates among demographic groups. With the average marrying age of 28, a growing majority of today's brides are considered plus size by bridal industry standards.
House of Brides recognized this early on and modified their sample buying to add larger size wedding dresses to the inventories of their 6 bridal salons. However, Eva knew that having women sized styles wasn’t the only concern for this bride.
"A plus size bride faces unique challenges when buying a wedding dress. They are discouraged by small samples, limited selection of off-the-rack styles and the overall shopping experience. We created the Diva Bridal Boutique to provide plus size brides the ultimate in selection and service," she said.
(GK/BMcC)
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House of Brides Premières Plus Size Boutique
One of the world's largest online wedding stores has opened a plus size bridal boutique.
The Diva Plus Size Bridal Boutique specialises in plus size wedding dresses sizes 18 – 40.
The boutique joins House of Brides other speciality stores, which include the Occasions & Quinceanera Boutique in Schaumburg, the Occasions Boutique in Glen Ellyn and the recently opened Quinceanera Boutique in Glen Ellyn.
House of Brides was established in 1929 and has been dressing brides for 82 years. Along with changes in wedding fashions and trends, they have also seen a change in their customers' sizes and shapes.
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"Nearly fifty-percent of our brides wear size 12 or larger now," says Eva Buziecki, President. "This is a major shift from even a decade ago when our average bride wore a size 8 or 10."
A recent study by the John Hopkins Bloomberg School of Public Health confirms women aged 20 – 34 are experiencing the fastest increase of overweight and obesity rates among demographic groups. With the average marrying age of 28, a growing majority of today's brides are considered plus size by bridal industry standards.
House of Brides recognized this early on and modified their sample buying to add larger size wedding dresses to the inventories of their 6 bridal salons. However, Eva knew that having women sized styles wasn’t the only concern for this bride.
"A plus size bride faces unique challenges when buying a wedding dress. They are discouraged by small samples, limited selection of off-the-rack styles and the overall shopping experience. We created the Diva Bridal Boutique to provide plus size brides the ultimate in selection and service," she said.
(GK/BMcC)
Top stories
20/03/2020
LeToya Luckett-Walker Is Pregnant
Charlotte Crosby Finds New Romance
Lydia Bright Gets Candid About Giving Birth
Lana Del Ray Splits From Boyfriend
Angelica Ross Learns Of Boyfriend's Secret Life
Ashley Graham's Breastfeeding Struggle
Susanna Reid's Mother's Day Plans
Lin-Manuel Miranda Homeschooling Kids
Kristen Bell Speaks Of Pride For Daughters
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