UK Wedding News
12/09/2013
The research, which was carried out by Littlewoods.com, found that a third of parents never read their child a bedtime story.
Just 64% of those with children under seven read to them at all, while only one in five read to their kids every night.
This is in contrast to parents themselves, with 91% admitting they were regularly read stories as a child.
Despite this encouraging many parents to continue the tradition, others said it was hard to get their children interested in books, as almost half of children would prefer to watch television or play computer games.
A lack of time (13%) and being "too stressed" (9%) were other reasons parents gave for not reading to their children at night.
Gary Kibble, Retail Brand Director at Littlewoods.com, said: "We appreciate how important it is for parents and kids to spend quality time together, and bedtime stories are a great way to do just this.
"The fact one in three parents feel they could and should spend more time reading with their kids felt like the perfect opportunity to launch this new campaign.
"The more excited we can get children and parents about writing and drawing, hopefully the more they will want to read together at home."
Following the study, Littlewoods.com has teamed up with pop star Natasha Hamilton to launch a children's bedtime story competition. Children aged up to seven enter by creating their own tale as an illustrated storyboard showing their adventures with a magical friend.
(JP/CD)
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Third Of Parents No Longer Read Kids A Bedtime Story
The traditional bedtime story is diminishing, according to a new study.The research, which was carried out by Littlewoods.com, found that a third of parents never read their child a bedtime story.
Just 64% of those with children under seven read to them at all, while only one in five read to their kids every night.
This is in contrast to parents themselves, with 91% admitting they were regularly read stories as a child.
Despite this encouraging many parents to continue the tradition, others said it was hard to get their children interested in books, as almost half of children would prefer to watch television or play computer games.
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A lack of time (13%) and being "too stressed" (9%) were other reasons parents gave for not reading to their children at night.
Gary Kibble, Retail Brand Director at Littlewoods.com, said: "We appreciate how important it is for parents and kids to spend quality time together, and bedtime stories are a great way to do just this.
"The fact one in three parents feel they could and should spend more time reading with their kids felt like the perfect opportunity to launch this new campaign.
"The more excited we can get children and parents about writing and drawing, hopefully the more they will want to read together at home."
Following the study, Littlewoods.com has teamed up with pop star Natasha Hamilton to launch a children's bedtime story competition. Children aged up to seven enter by creating their own tale as an illustrated storyboard showing their adventures with a magical friend.
(JP/CD)
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